Adidas

The challenge Adidas was facing was how to produce vertical video at a scale that would feed their avid fanbases' desire to engage with the brand. 

I worked with our design, animation and video production teams to create scalable fast-turn systems that allowed us to help ideate concepts via play and experimentation for Adidas when limited assets were available. 

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Utilizing every multimedia skillset from studio play, artistic art direction, illustration and typography to motion design-we were able to create baller-status video content that was as loud and colorful as the shoes themselves.

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Other results include:

Increased brand exposure: By creating additional multimedia content at a faster rate, Adidas could increase its brand exposure across multiple platforms, which can lead to greater visibility and increased sales.

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Enhanced storytelling: Additional multimedia content helped Adidas tell a more compelling story and showcase their products in different ways, leading to increased engagement and customer loyalty.

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Cost savings: By producing multimedia content at a faster rate, Adidas was able to reduce its production costs and increase its ROI by avoiding the need to produce larger scale productions to tell social first stories.
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Faster turnaround times: Adidas was able to respond more quickly to market trends and consumer demands, leading to increased sales and a better ROI.
 

Flexibility: Our multimedia content gave Adidas greater flexibility and control over the creative process, allowing them to adjust their marketing strategy on the fly as needed.