JanSport Retro Series

This new product launch campaign was centered around a lifestyle and product hybrid production, set against the picturesque backdrop of JanSport's original home outside Seattle in the majestic Cascades. The location was chosen to highlight the brand's deep connection to nature, our hippy hiker roots and adventure, elements that resonate strongly with the target demographic.

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Results:
The campaign successfully rekindled the emotional bond between JanSport and its customers, leading to increased brand loyalty. The nostalgic appeal and high-quality production resulted in a significant boost in sales for the new product collection. Additionally, the campaign received overwhelmingly positive feedback and high engagement from the target demographic, who appreciated the focus on heritage and authenticity.